According to Feeding America, 1 in 6 Americans struggle to get enough to eat. Hunger exists in every community across the country, and millions of Americans have to make a tough decision every day on whether to feed their family or pay for other necessities like housing and transportation. If your company had a simple way to commit to helping these Americans, would you help them?
If you’re a fresh produce grower/shipper, you can help fight hunger by providing Americans with your products through a campaign designed exclusively for fresh produce brands: Growing Forward™. In partnership with Feeding America®, this campaign is a year-round cause marketing campaign that allows fresh produce companies and brands to provide more fresh fruits and veggies to food banks nationwide.
If your company is new to cause marketing initiatives, keep in mind that studies have shown that 89% of US consumers will switch brands to one associated with a cause, given comparable price and quality. Growing Forward sponsors can be given access to special packaging options that will allow your brand to stand out in the produce department. And beyond that, you could gain access to endless resources to promote your brand and company online to consumers and the trade.
Interested in getting involved with food banks even further? Click here to search for a food bank near your company’s offices. We can’t wait to see how our industry’s members choose to give back in 2015!